DEGREE:
Master of Arts
Graphic Design
SCHOOL:
Lindenwood University,
St. Charles, Missouri
(Online)
YEAR COMPLETED:
Planned Graduation
December 2026
ROLE:
Researcher
Creative Director
Graphic Designer
TOOLS:
Adobe Creative Cloud
Qualtrics
DEGREE:
Master of Arts
Graphic Design
SCHOOL:
Lindenwood University,
St. Charles, Missouri (Online)
YEAR COMPLETED:
Expected Graduation
December 2026
ROLE:
Researcher
Creative Director
Graphic Designer
TOOLS:
Adobe Creative Cloud
Qualtrics
Project Overview
ColorShift explores how color and motion influence brand perception through a fictional jewelry identity system. This master's thesis project combines branding, motion design, and audience research to examine how intentional design choices shape emotional connection and consumer response.
Why I Chose This Project
With over 15 years of graphic design experience, I created ColorShift to explore the intersection of branding, color theory, and consumer perception. This project allowed me to step into a new industry, challenge my creative process, and expand my skills in developing cohesive, emotionally engaging brand systems.
Research
Through research on color psychology, branding, and emotional perception, this project explored how color influences audience responses to a consistent brand identity system. A quantitative study of Quanta & Co. informed the final designs and revealed how color and motion can shape brand experience.
Brand Development
Quanta & Co. is a fictional contemporary jewelry brand created to explore how color influences brand perception. Through research, visual exploration, and multiple rounds of logo development, I created a clean, adaptable identity system that maintained consistency while providing a controlled framework for studying the influence of color on brand perception.
Outcomes & Impact
ColorShift highlights the impact of research-driven design decisions and intentional color choices in shaping brand perception. The findings provide practical insights for designers developing cohesive visual identities and meaningful audience connections.
Reflection
ColorShift strengthened my understanding of how research, color, and motion influence brand perception and emotional connection. This project reinforced the value of intentional, research-driven design and will continue to shape how I create meaningful and strategic brand experiences.